when i was young, i found a quarter with a very small, intricate tree carved into it.
only to discover later that it had been carved into the quarter by my great grandfather - a jeweler.
what a perfect representation of growth and change over the years, and i knew right away that i needed to make it my trademark.
with that, came the task of creating the name of my business that matched my vision.
Starting out, I knew that I wanted other photographers to work with me so i definitely didn’t want my name to be on all the photographs - that didn’t feel fair.
To graduate college, we had to come up with a five year business plan so that’s really where all of this stemmed from. i took it as seriously as possible because i wanted real critiques from my photo & business professors.
so alas, my research began.
i researched different types of trees in greek mythology - because, i had to incorporate the tree somehow! When i came across the hazel tree, i loved what it stood for.
The hazel tree is often associated with
wisdom and inspiration;
&& it is known to see things both subjectively and objectively, seeing the viewpoints of all beings.
what a perfect depiction of photography! as photographers, we need to make sure we take our point of view as well as our clients’ to create the perfect result.